Surgent's Getting Ahead: The Art of Marketing for CPAs
December 5th, 2024 - December 5th, 2024 @ 9:00 AM-11:00AM
| Member Price | $99 |
| Non-Member Price | $129 |
| If you are a member, please login to activate member pricing. | |
Credits
2Description
To many clients, CPA firms all look the same. While services and specialties may vary significantlyfrom one firm to another, it is hard for the average person to see this by simply looking at the signoutside our office door. Is there any way to make us stand out more to the outside world? Throughsurveys, statistics, and examples, this course looks at how CPA firms can develop a marketing planbeyond just relying on referrals. We look at the pluses and minuses of various marketing channels,regulatory constraints, and how to measure success in the competitive financial services space.Objectives
- Identify common problems involved in marketing CPA services
- State the common elements of a marketing plan for a service organization
- List ethical considerations and common state regulatory requirements CPA firms must abide by in their marketing practices
- Describe what survey data and statistics show about the effectiveness of various marketing channels
- Describe how to develop metrics to measure the success of marketing efforts
Major Subjects
- Challenges of marketing CPA firms
- Developing marketing strategy
- Elements of a marketing plan
- Example: CPA firm marketing plan
- Marketing regulatory/AICPA issues
- Picking the right marketing channels
- Marketing channel statistical analysis
- Developing marketing metrics